Cristofaro DiNoto
The Flipside Logo.jpg

The Flipside

Alternatives as a Driving Force for Choice and Change

My branding concept was chosen for my cohort's Graphic Design Capstone exhibition. I chose an eclectic aesthetic that combines digital photography and hand-drawn illustration to reflect the variety of alternative solutions presented by the class. The logo represents the alternative paths or choices that can be made in order to fuel more creative solutions and generate change.