North Pole+
Role: Lead Designer
Software: Adobe Illustrator
Objective: Design a brand identity for a new Amazon Alexa Skill that will serve as the parent logo for all of the North Pole themed programming
Audience: US Families with kids aged 5-10
North Pole+ combines tradition and nostalgia with cutting-edge interactivity to enhance a family’s overall Christmas experience. It gives parents tools to entertain and occupy their children throughout a busy month via daily digital appointments. It helps frame unforgettable family memories and provides experiences that can be shared and talked about with family, friends, and schoolmates.
Sub-brand logos
For the next part of the project, I had to create a cohesive set of sub-brand logos that were a part of North Pole+.
Due to time constraints, it was decided to use a cohesive wordmark style and then house the North Pole+ supporting logo below.
Initial logo comps and color/pattern exploration
