ReelWorld rebrand
Roles: Designers / Cris DiNoto, Dusty Diamond, and Lynn Campbell
Objective: The primary objective for this project was to look internally at the Reelworld brand and explore ways to keep it current, innovative, and fresh, whether that is with subtle changes and more supporting assets or a complete change that takes Reelworld into a new era.
logo evolution
logo sketches
early vector sketches
narrowed down logo directions
narrowed down logo directions
radiate - narrowed design direction with more exploration
background/brand extension exploration